Website analytics without compromise For the longest time, website analytics software was seriously bad. It was hard to understand, time-consuming to use, and worse, it exploited visitor data for big tech to profit. Fathom Analytics is website analytics that doesn’t suck. We revolutionized website analytics by making them easy to use and respectful of privacy laws (like GDPR, CCPA, PECR and more).
👉 Check out our live demo
Note: This plugin requires a paid Fathom Analytics plan to collect website stats. Pricing starts at $14/month and every plan comes with a 7-day free trial.
Instead of generating our revenue from your data, we charge a fair and sustainable price for all our plans. Our business model is privacy-first by design.
WHY USE FATHOM
- We’re GDPR, CCPA, ePrivacy, PECR (and more) compliant. Because of this, Fathom doesn’t require annoying cookie notices.
- See all your visitors (not just half). Millions of people use browser plugins to block scripts. That’s why we pioneered the method for by-passing ad blockers, so you get the full picture of who’s visiting your site without invading anyone’s privacy.
- Our script is fast. Our embed code loads faster than Google Analytics, meaning we’re better for your SEO than they are. The script loads from all over the world, from the place closest to the person visiting your site.
- Your data is yours, but we protect it like it’s our own. That means you can export it at any time, and while it’s saved on our servers, we protect it with the best digital security possible.
NO COOKIE BANNERS OR GDPR CONSENT NOTICES
We’ve spent thousands of hours and hired legal professionals from around the world to ensure our software is entirely GDPR, CCPA, PECR, ePrivacy, and COPPA compliant. The bonus here is you don’t need an annoying cookie notice for analytics if you use Fathom (you’re welcome).
COLLECT THE DATA YOU NEED TO KNOW
Fathom isn’t just vanity metrics, it’s useful data for your business. You can filter by any data point you click on (referrers, pages, countries, etc). You can dig into your campaigns with UTM parameters. You can create custom events like form submissions, PDF links, and so much more.
RECEIVE WEEKLY/MONTHLY REPORTS
Get a snapshot of your website or websites delivered to your inbox, so you can see your critical stats without even having to log into Fathom. These reports can be set up for any dashboard (or all of them) and sent to anyone (at your company, to your clients, whomever you want).
DON’T BE THE LAST PERSON TO KNOW YOUR SITE IS OFFLINE
With notifications, you can get alerted via email, text, Telegram or Slack if your website is offline. That way, you can see what’s happening before the rest of the world knows something’s broken.
SHARED AND PRIVATE DASHBOARDS
Want to grant access to specific website dashboards for particular clients/employees? Or make your dashboard 100% public? Fathom lets you create private, public or passworded dashboards without needing an account at all.
- Simple options page within WordPress admin
- Ability to not track yourself with a single click
- Serves our script automatically, even if you use a custom domain
- Get around ad-blockers that deny Google Analytics
- Search within dashboard boxes
- Dark mode
- All sites view
- And much more
Setup this WordPress plugin
To learn how to quickly setup this plugin, read our support doc.